At Shirtforce, we believe community has the power to change lives. Sometimes, all it takes is a T-shirt to get things started.
What began as a fun, creative idea within the Salesforce ecosystem has grown into a global, community-led initiative that turns great design into real opportunity. Through community-created merchandise, we raise funds to help people access events, learning and connections they might otherwise miss, breaking down barriers and bringing more voices into the community.
Shirtforce is a Community Interest Company (CIC), run entirely by volunteers from the Salesforce community. We give our time because we believe more people should have the chance to learn, connect and feel part of this community.
Our mission is simple:
To empower and connect the global Salesforce community by transforming creativity and community spirit into meaningful support and opportunity.
We’re proof that you can look good, do good, and be part of something bigger.
Community at Heart
Shirtforce is powered by people.
We’re proud to have an active community of around 100 designers and contributors who come together in a shared creative space to:
- Share ideas
- Sketch concepts
- Celebrate community culture
- Have fun bringing stories to life through design
From inclusion and positivity to tech humour and everyday community moments, every Shirtforce design starts with the people who wear them.
How it Works
Our process is built to keep creativity open, collaborative, and community-driven:
🎨 Community Creation
Designers submit concepts inspired by life in tech, the Salesforce ecosystem, and the spirit of belonging.
🗳 Community Voting
The community votes on their favourite designs, ensuring what gets produced truly represents the people behind it.
✨ Design Refinement
Our design leads take the chosen drafts and turn them into polished, print-ready artwork while preserving each creator’s original vision.
📦 Print & Distribution
Final designs are sent to our trusted supplier for high-quality printing and delivery.
🛍 Online Shop
The finished designs go live in the Shirtforce shop, ready for the community to wear with pride.
Turning T-Shirts into Opportunity
Every Shirtforce product includes a markup that supports charities and our Sponsorship Programme. We’re a volunteer-run CIC, so the money we raise goes towards helping others access opportunities in the Salesforce community.
Those funds are used to provide:
🎟 Conference tickets
✈️ Travel grants
🌱 Access to learning and networking opportunities
This support helps individuals attend community events such as Dreamin-style conferences across the world, opening doors, building confidence, and creating life-changing connections.
From local meetups to international conferences, Shirtforce helps bring more voices into the room.
Why We Do It
Many of us know what it’s like to feel disconnected early in our careers. Learning alone, watching events online, and wondering if we belong in the room.
Shirtforce exists to change that.
We believe:
- Community should be accessible to everyone
- Creativity should be celebrated
- Opportunity shouldn’t depend on circumstance
When people are supported, incredible things happen! Careers grow, confidence builds, and communities thrive.
More Than Merch. It’s a Movement
Shirtforce is about:
✔ Creativity with purpose
✔ Community connection
✔ Inclusion and access
✔ Turning small moments into real impact
Every design tells a story.
Every purchase opens a door.
Every person belongs.